Denise J. Herich, founder of the beauty product testing and consumer research firm The Benchmarking Company, kicked off Suppliers’ Day last Wednesday in Long Beach, California, with a data-rich presentation on how today’s consumer understands natural...
The global natural personal care market could be due a boost in the coming years as brands begin to look at positioning themselves as ‘truly natural’ in order to gain the trust and acceptance of consumers.
The naturals trend is continuing in the personal care industry with increased consumer demand helping the natural and organic market post double digit growth for the sixth consecutive year.
Natural personal care is continuing to grow at healthy rates worldwide even in the United States and Europe, where other categories have been less dynamic, according to new data from Kline.
Growth rates for natural cosmetics continue to outperform other categories worldwide, as market researcher Kline Group points out that future growth is likely to shift to emerging markets.
Brazil is one of the most attractive markets for natural personal care companies, according to a recent report published by market research company Kline.
A new report released by consumer research body, Packaged Facts, declares that the recent boom in organic and natural personal care products is set to grow even more, based on strong consumer demand for natural ingredients.
Some of the biggest cosmetic players are positioned to tap into continued growth in the naturals personal care market despite the economic gloom, a study reveals.